Welcome to jeremyandrichard.com. If you prefer Richard and think his name should come first, please feel free to visit richardandjeremy.com

How do you steal footfall from your biggest competitor when your own store is closed for renovations?

We turned our under-renovation store into a completely unique interactive brand experience. With thousands of QR codes covering the wall, each scan was a new way for customers to engage with our brand — AR product demos, films, games, fashion, prizes, exclusive experiences — each one delivering on our ‘Expand your world’ brand promise.

The wall was scanned a total of 11,498 times and was a huge success. It attracted more people to the store closed, than when the unrenovated store was open — a 279% uplift.