The only honour greater than representing your country is representing your hometown. As the official airline and long-term partner of the Australian Olympic and Paralympic teams, Qantas celebrates the hometown pride friends, families and communities across the country have for our athletes. No matter what happens in Paris, we’re already proud.

The campaign launched during the Olympic Games opening ceremony, including film, OOH, and painted murals in athletes’ hometowns across the country.

After winning a bronze medal, Matt Denny quoted the ad during his in-stadium interview as having provided motivation. Nice.