2014 started with more deaths on Australian roads than ever before. We wanted people to start thinking about car safety before it was too late.
We got people to reappraise the cars they drive and buy based on safety ratings, rather than cosmetic features (like colour) which we know determine a majority of purchases.
The Crashed Car Showroom was an interactive experience that demonstrated the importance of car safety ratings. Crashed cars filled the showroom and became our unique media channel that delivered our safety message. Each car was turned into a custom-built digital experience, using data from decades of crash tests and over 50 million insurance claims. Each installation gave people actionable safety advice about improving their current cars safety or information on which car to buy.
We got people to reappraise the cars they drive and buy based on safety ratings, rather than cosmetic features (like colour) which we know determine a majority of purchases.
The Crashed Car Showroom was an interactive experience that demonstrated the importance of car safety ratings. Crashed cars filled the showroom and became our unique media channel that delivered our safety message. Each car was turned into a custom-built digital experience, using data from decades of crash tests and over 50 million insurance claims. Each installation gave people actionable safety advice about improving their current cars safety or information on which car to buy.